Increase Your CPC Earnings by Spotting and Blocking Low-Paying AdSense Advertisers

Google AdSense is one of the best advertising networks for web publishers and bloggers. I know that natural, organic traffic (not generated through black hat methods) is the best way to boost AdSense earnings, but if you want to increase your AdSense CPC by blocking certain URLs, I have an easy solution for you.

What are the benefits of blocking low-paying CPC ads?

When I was running my previous blog (which I’ve now sold), my traffic was high, but the CPC was low, despite most of it coming from European organic traffic. I expected to earn a lot from AdSense, but that didn’t happen. I wasn’t paying close attention to my AdSense income, and after a while, I realized the main issue: low-paying advertisers and irrelevant ads were bringing down my earnings. I ended up blocking some low-paying advertiser URLs. While targeting high CPC keywords isn’t possible for all publishers, if you’re getting very low CPC like I was, blocking low-paying advertisers can help boost your AdSense revenue.

How can someone block AdSense ads to boost their earnings?

• Login to your Adsense account
• After Login click on the Allow & Block Ads
• You’ll see a list of Advertiser URLs. Just paste the ones you want to block into the box and click on “Block URLs.” This lets you stop ads from specific advertisers you don’t want on your blog, and if an advertiser is paying low rates, blocking them can help boost your AdSense revenue. However, never click on your own ads, as this is always against AdSense’s terms of service.

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Disclaimer: Publishers from low-paying countries (e.g., some Asian publishers) may experience a drop in ad impressions due to a lack of niche or keyword-related advertisers for their website or blog. 

Be cautious about this. If your earnings start to decline, you might want to consider whitelisting advertisers.

Block all of the mentioned advertiser URLs to boost your AdSense CPC. Hopefully, these steps help you increase your AdSense income. Share how you took action to grow your earnings. With this approach, you might see a higher CPC.