The Importance of Facebook Groups for Business

In terms of total month-to-month very active users, Facebook remains the most important as well leading social network in the world by a very significant margin. As per the latest statistics, Mark Zuckerberg’s social network has more than 2.45 billion monthly active users. The next two networks on the list “only” clock in at about 2.0 billion monthly active customers and they're WhatsApp and Facebook Messenger, both of them are owned by Facebook.
If you have the least bit of curiosity in making revenue on the internet, certainly if part of your objective is to set up or establish an online brand and to leverage that brand for profit, then Facebook simply cannot be ignored. And they realize it. That’s the reason why, within a final couple of years, we’ve been witnessing the slow and utterly painful death of organic reach on Facebook.

Your Facebook Page used to be a fantastic way to rich out to fan and hold them in the loop with everything happening in your online kingdom. But when you’re only reaching a tiny fraction of the persons who have actively “liked” your page, it may be complicated to maintain and grow that impact. Facebook Boosts can only get you up so far and it may not be terribly sustainable over the long run.
So, what’s the best solution? To be able to move ahead, it seems we must look backward. The future, at least in the short term, would be with FB groups.

Many people don’t think that FB Group must be considered a tool or product that is somewhat separate from the main Facebook platform. It doesn’t quite operate exactly the same method as the usual part of the social community where the individuals are sharing with other members. Groups are generally closer to online forums, but not exactly.
And groups cannot be unnoticed or ignored. Of the approximately 2.47 billion people who use Facebook every month, over 2 billion are active in a number of groups. The group serves as online communities for people with a common interest, however they can also be used as a business tool to help you succeed online.

I’m a member of the YVR Bloggers open group shown above. It’s a place where bloggers in the Metro Vancouver area get together to discuss blogging, collaborate on projects, and share what we’ve been working on. And a part of that means we can use it to advertise our own stuff too. Possibly here’s an even better example.

I’m also a member of the Canada Fighting Game Community. In contrast to the “open” status of the YVR Bloggers Group, this group is “closed” so membership has to be approved by the owner or admin. It’s still discoverable by strangers, so unlike the “secret” group, it isn’t hidden from search. But right here’s the thing. On the surface, this group looks like an online community where gamers from across Canada can talk about Street Fighter and their other favorite combating games. You don’t have to dig much deeper to gain knowledge of that this group was once formed by Lap Chi Duong, the man responsible for the Canada Cup sequence of fighting game tournaments. He may or may not profit instantly from organizing and hosting those tournaments (some persons say he actually loses cash), but it’s clear enough that the Facebook group is getting used for his promotional purpose too.

It further establishes him as a pillar of the Canadian video game scene and the global fighting game community at large. The organic reach and engagement within centered groups like these are normally significantly better than what you could experience with a regular branded page. If you want to reach your audience, growing and nurturing a targeted Facebook Group could be presented as a massive opportunity.

Do you have a Facebook group that ties into your blog or online business? What would you do to encourage the best level of engagement out of your audience? Please share your experience with us. Thank you.