Smart Way to Introduce DAM - Brand Folder Intelligent Image Recognition

Brand-folder Intelligent Image Recognition
Brand-folder Intelligent Image Recognition
Either it is marketing automation tools, predictive scoring, or even the benefit of getting real-time analytics (like Brand-folder Insights), the power of data is changing the way we do work. This is especially true for marketers and creatives. And as we continue to see large strides in AI (Artificial Intelligence) and machine learning space, we find that an exponential amount of teams using AI are saving more time, money, and resources.
Nowadays we are very excited to share our “Smart” technology that makes DIM (Digital Asset Management) uploads easier than ever before. We call it Intelligent Image Recognition.
Intelligent Image Recognition
What makes this new feature intelligent? Each and every time you do upload a new image to your Brand-folder, we are able to extract meaningful data & content from your assets to help you better find, search, or organize them. The functionality auto-tags extract colors, extract text from images, and detect faces and emotions.
It would not be good to upload an image and bypass any tagging or manual entering of data, all while keeping your DAM organized and easily searchable? With Intelligent Image Recognition, your dreams have come on true! The mind is blown? Perhaps an example will help. Let’s start by using the cover from the movie, Forrest Gump, and walk you through all of the important data points that are captured after an asset is uploaded. 
At first, you will see that the text on the image “Forrest Gump” was added under the asset as “Text from Image”, which could be helpful for searching when you are not sure of an asset title or description. In addition, you will find the row of tags that automatically populate in the asset tags section. These tags directly relate to the image that is uploaded, which in this case, is for the imagery on the movie cover. It easily identified the image with tags such as bench, human, and sitting, which are all relevant terms when searching for this particular asset.
Being the designer, you know it is very important to identify and also track image colors with their accompanying meta-data. Intelligent Image Recognition can do that work for you too! In the example below, you will see that colors used within the image are pulled & displayed in the asset preview. We take it even a step further and include the image file size, file type, image dimensions, resolution, original creator tool, modification time stamps, and much on! This is all automatically visible with just one click of a button, saving your designers time while eliminating the headaches that come with manual data insertion.

Want Intelligent Image recognition enabled within your Brand-folder? Contact us directly through our contact page and we’ll get you set up. New to DAM and need the Brand-folder? Feel free to contact us here.

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